Creating exceptional: takes every minute of every hour.
That’s why when I began to figure it out, I started writing. Then writing some more: before you know it, I had ten pages and then a chapter. Writing this book was as much a joy as living through the events themselves— and I’ve found that it’s an honor to share something when it’s much bigger than you.
Have you ever wondered what it takes to bring together the world’s most noteworthy professionals for unforgettable events? What about inspiring attendees to think big and adopt innovation? Gianna Gaudini knows since she has devoted her life to transforming initiatives into tangible experiences for tens of thousands of people. From high profile C-Suite members of Fortune 150 companies to adoring fans flocking to see their favorite movie stars— The Art of Event Planning both enraptures and informs its reader. Appreciate a first-hand account of what it takes to inspire through action from one of Google’s own, executive producers of events. If you want to rise as an event planner, it’s time to learn directly from an experiential marketer that has truly transcended normalcy with a detailed system for every step of the planning process. It’s not enough to simply brighten a room anymore: it’s time to learn how to make a lasting impact for your company, your attendees, and most importantly— your professional identity.