“Bringing Gianna on to support our all-employee event truly changed the game for us. She brought vision, organization, and critical events expertise that allowed us to make thoughtful, smart and budget-conscious decisions. In fact, after we brought her on to lead our event she actually helped us cut our budget substantially! Gianna brought the leadership and polish we needed to ensure a successful event that met all of our objectives. Thank you Gianna!” - Becca Gelenberg, Chief People Officer, Upstart

“Gianna is someone you want in your corner. She's quick to act and has a strategic mindset, making her impactful at all stages of experience planning. Her genuine curiosity made consulting with her effortless as she worked to understand my goals while also guiding me to define and understand the 'why' behind the strategy I was creating. She provided fresh ideas, expert framing, and storytelling to help me achieve my desired outcomes.” - Anna Cogswell, Head of Events, Hampton

With over 20 years of experience creating best in class events for the top brands in world, I'm known for my knack for creating a vision, team, narrative, brand experience and creative direction, managing operational efficiencies, and curating details that tie an event together cohesively. In 2019, while still at Google, I published my Amazon best-selling book, The Art of Event Planning as a way to share my knowledge of events and secret sauce with the world. in 2022, I launched my award-winning online event planning course, (giannagaudini.com/course) as a way to drive deeper engagement and help event professionals upskill and level-up their careers from the comfort of their homes, since the course if on-demand and self-paced. Additionally, I offer event strategy consulting, help connect people with the right resources and vendors they need for events via my vast network, and am an advisor to several startups.

Consulting Services

Custom Event Strategy: 

Optimize your investment with the design of an event experience with clear objectives that drive the target audiences towards desired actions, and deliver results to the bottom line. I can help you define and plan your event strategy for different types of events. Below are a few examples of specialty events, but I can also create unique and bespoke events to meet your goals and objectives. 

• Flagship Event

• User Conference

• Executive Leaders Summit

• President’s Club

• Internal Event / Sales Kickoff

• Brand Activation

• Third Party Event

• Product Launch

• Awards Event / Gala

• Founders Retreat

• Team Offsite / Retreat

• Investors Summit / Dinner

• Milestone Event (ie. IPO Launch, new office opening, milestone birthday, etc)

• C-Level Roundtable Dinners and Bespoke Experiences

• VIP Event (Art/Venue opening, Movie Premiere, Holiday Party, etc.)

• Community/Association Event

• Womens Leadership and community events

  Event Portfolio Strategy, Audit and Design

• Review/Audit and/or design of a comprehensive event portfolio strategy to reach key audiences, drive tangible business outcomes, and optimize marketing spend.

• Current Event State Assessment

• Identify strengths, weaknesses, and opportunities within your current event portfolio and calendar. 

  Competitive Analysis

• Identify and analyze your competitors event strategies and compare strengths and weaknesses.

  Measurement and Optimization

• Measurement and optimization are the foundation of a data-driven event strategy.  It starts with establishing core measurable objectives and KPIs, analyzing the data in real time to adjust the strategy as necessary, gaining alignment, and communicating results.  

  Talent Management, Event Workstream Resourcing Review and Optimization 

• Events impact almost every area of your marketing team.  I will support your in building a scalable structure designed with clear roles and responsibilities with handoff points defined. She can also support sourcing external agencies and freelancers to scale your internal team.

• Need a temporary event leader for a project or to cover a team member on leave? I can “pinch hit” and lead a team or a program from inception through completion.

• I can manage external and internal talent for your run of show and provide white glove, VIP service they require.

  Event Experience Audit

• An audit of your event through the perspective of an attendee can provide valuable insights on how to optimize your approach in the future.

Event Logistics, Operations, Food/Wine Planning, Gifting and Decor

• Who better to select your menus and wine than a certified sommelier? I bring my experience as a Court Master Sommelier to create the most memorable and unique wine lists for your events working off of any theme or budget.

• Interested in a celebrity chef dinner or an immersive dining experience? I specialize in sourcing the top chefs, caterers and restaurants that will set your brand apart from the competition and build brand love through memories your attendees will never forget.

• Do you need help sourcing gifts that are on-brand, on-budget, and relevant? I believe brands should never give swag for “swag sake” but that the right swag can help your guests remember your brand and the wonderful event you hosted them at if you are strategic about what you give them. I work with the best vendors in the industry and can negotiate great rates and unique items that won’t end up in the bin. I cna also design a gifting “‘experience” to make a gift into part of your event experience rather than a passive token of appreciation.

• I am fanatical about seamless operational excellence and have experience running budgets and production timelines for intimate CEO Summits and 30,000 person conferences. I’ll develop timelines and budgets to help you understand and optimize your event production and execution so you can focus on the other areas of the event.

Experience Design and Event Brand Playbook Creation 

• Be it customer community conferences, to white glove C-level/VIP events, offsites, president’s clubs, galas, Product Launches, Brand activations at third party events, I can help you create an immersive, one-of-a-kind experience.

• I can help you define a theme and if needed guide your team on visual identity, bespoke  graphics, event logo lockup and red thread messaging.

• I am a certified interior designer and can work with you on the best floorplan, decor, furniture, and materiality to bring your brand to life.

• I can develop your company’s bespoke “Event Brand Playbook” which you can use to keep your events on brand as you scale to retain one identity that is recognizable no matter what type of event you are producing.

Contract Negotiation and Venue and Vendor Sourcing and RFP Management

• As a former purchasing manager and hotel contract negotiation specialist, I’ve saved my companies and clients hundreds of thousands of dollars through negotiation expertise. I will guarantee you the best rates and concessions plus successful clauses that will help reduce your risk and get the most for your budget. 

• Need help determining the best venue and/or event location for your event? I can run the venue RFP process and narrow the selection down for you, saving you hundreds of hours on your search for the perfect fit for your brand and activation.

• I led Google’s Agency Day for years internationally and has a rolodex of the best event agencies in the world. She can help create and run RFP’s for your event agency, and review / recommend the best agency to meet your needs based on culture fit, budget, creativity, and other key metrics that she will identify with your input.

Event Team Staffing, Education and Team Building

• I have extensive experience building successful event teams including Full-Time employees, Contingent Contractor event team members, and agency support. 

• I can help you recruit the roles you need for full time hires as well as seasonal or project-based events and can also manage the team on a project-base if needed.

• I can educate and inspire your event team by training them with her online course (GiannaGaudini.com/course) and weekly or monthly AMA’s and/or group coaching.

• I’m experienced in teambuilding events and experiences for Executive Teams, Sales and Marketing Orgs, and Event Teams. I can source unique venues that optimize team collaboration, trust, and sharing, and recommend optimal activities, speakers, and agendas to deliver the results you’re looking for.

Onsite Event Auditing

• Looking for someone to audit your event onsite? I will attend your event as though she is an attendee and take notes on all aspects of the event, including attendee interviews and then deliver a report to help you improve and optimize your future iterations of the event.

Event Content and Speaker Sourcing

• Utilizing my unique blend of experience, I bring all the content elements and contributors together to create a seamless event. 

• I can run your content workstream, driving content development with key stakeholders to stay on time and budget.

• Developing the show flow, including demos, keynote speakers, entertainment, surprise and delight moments, and transitions.

• Source compelling keynote speakers that are the right fit for your budget and audience

Coaching and Executive Coaching:

• I offer customized individual coaching or group training programs to teach your teams how to think strategically about events and as an ongoing resource. My intent is to help my clients and their teams be successful. 

• For executives who don’t have an in-house Event Leader, I can offer advice and coaching on event strategy and execution.

Business Advising

• I’m a trusted advisor to event / tech startups and large brands alike. Having worked for some of the top brands in the world like Google and AWS, the largest VC in the world (SoftBank Vision Fund) and startups like Airtable, I can advise on event go to market strategy and evaluate product roadmap, make introductions and support organic PR. 

• I’ve held advisory positions for companies like Ritz Carlton, BuzzCast, Gradual, TeamClass, and Hubilo and can provide references on request.

Custom Services:

• Don’t see exactly what you’re looking for here?  Let’s chat!  Every company has different needs so there is no such thing as a one size fits all approach.

inquire about pricing & schedule