GIANNA

GAUDINI

GIANNA

GAUDINI

Strategy, design, and leadership for the events that matter most.

Gianna Gaudini is a strategic advisor, author, and educator behind some of the most recognized user conferences and executive experiences in technology, including Google Cloud Next, which she built from inception and led as Executive Producer through its first three years. She works with founders, CMOs, and senior marketing leaders building a flagship program for the first time, elevating one that has outgrown its current form, or creating the kind of executive-level moments that shift how a company is perceived at the top of its market. Her book, her newsletter, and her course extend that practice to the event leaders, marketers, and hosts who want to build at the same standard.

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Google
Google Cloud Next
Airtable
Four Seasons
Upstart
Windsurf
XPRIZE
SoftBank
Cognition

From Zero

Strategy and structure for first-time flagship events. For founders and marketing leaders launching their inaugural user conference or signature program.

Level Up

Audits and fractional leadership for programs ready to scale. For teams running an existing event that has outgrown its current form.

Executive Experiences

Curated, high-touch moments for senior audiences. CMO dinners, board-level summits, and private leadership gatherings designed to shape brand perception at the top.

Brand Activations

End-to-end creative direction for experiential brand moments. Product launches, tentpole campaigns, and cultural partnerships designed to earn attention rather than buy it.

Sozo CEO and Investor Summit | SoftBank Vision Fund

Google Cloud Security Summit

An Amazon best-seller and part of the California State University hospitality and tourism management curriculum, Gianna's book is both a narrative and a working field guide for anyone building events that matter. Two decades of practice, distilled into the decisions that decide whether a room is remembered.

The Art of Event Planning: Pro Tips From an Industry Insider

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  • Adam Strouss

    CFO Windsurf (Acquired by Cognition AI)

    Gianna has spearheaded all of Windsurf's most impactful events, ensuring that every aspect of planning and execution are addressed with her elite project management skills and deep industry connections. Rarely do you see a little known startup occupying the most desirable spaces at premier technology conferences but with Gianna on the team dreams become reality. Gianna's impact on Windsurf goes far beyond the magical activations and thoughtful events, she has set a high bar for operational excellence, introduced us to countless world-class vendors and taught us invaluable lessons about building a brand."

  • Channing Moreland

    CEO, EVA

    I’m thrilled to endorse Gianna Gaudini thanks to her exceptional contributions to our company. Gianna's insights and recommendations are consistently insightful and actionable, reflecting her deep understanding of the event market landscape. Her extensive network has opened doors and facilitated valuable connections that have propelled our business forward very quickly, which is game changing as a startup. In addition to her expertise, Gianna's work ethic, communication skills, and leadership style are empowering. She approaches every task with the utmost precision. It is without hesitation that I recommend Gianna for any future endeavors. She has been an invaluable asset to our team.

  • Becca Gelenberg

    Chief People Officer, Upstart

    Bringing Gianna on to support our all-employee event truly changed the game for us. She brought vision, organization, and critical events expertise that allowed us to make thoughtful, smart and budget-conscious decisions. In fact, after we brought her on to lead our event she actually helped us cut our budget substantially! Gianna brought the leadership and polish we needed to ensure a successful event that met all of our objectives. Thank you Gianna!

    Becca Gelenberg

    Chief People Officer, Upstart

A great room is a decision, not an accident.

Beyond her consulting practice, Gianna is the creator of a course on the craft of building events people remember, and a sought-after speaker on the thinking behind the programs she builds. Her ideas reach thousands of event leaders, marketers, founders, and hosts each week through her writing, teaching, and keynotes.

Learn from Gianna

The programs behind the positioning.

More than a decade of events, from large-scale technology conferences to Airtable's First User Conference and Leader's Forum, alongside a portfolio of private engagements held under NDA. Each engagement is a case study in the same set of ideas, applied at a different scale.

View the work

Weekly gems on the rooms that move people.

A weekly note from Gianna on events, leadership, hospitality, and personal development, with a behind-the-scenes look at the art of world-class event planning. Part field report with examples and personal anecdotes, part perspective and observation, with a lot of vision throughout. Pro tips you can put into practice immediately, and ideas that just might change your life.