Companies bring Gianna in for the events that have to land. The product launch that anchors the year. The user conference that has to outperform last year by a margin the board can see. The CMO dinner where the room itself is the strategy. The company's reputation, in front of the audience that will decide.
What sets the engagements apart is what the team is left with at the end. Gianna teaches as she works, building the frameworks into the people running the program so they can hold the standard long after the engagement closes. Most consultants leave with what they knew. Her teams leave knowing more than they did before she arrived.
The work is selective by design. Each engagement is treated as one of the few she will take that year, and run accordingly.
What clients actually ask
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Every CEO has asked a version of this after a major program closes, usually of the team that ran it. The answer is rarely clean, because no one designed the event to produce a clean answer in the first place. Events become the line item hardest to defend, precisely because they are the one no one thought to measure in advance. Gianna builds programs that connect to pipeline, executive relationships, press, and revenue from the first strategic decision forward. The measurement framework is the premise of the work, not a slide at the end.
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The budget went up. The venue got nicer. The keynote was sharper. And still, the event left no lasting impression, no shareable moment, no reason the audience will remember your company over the three competitors who held similar programs that month. The problem is almost never production value. The event was designed to happen, not to mean something. Gianna's work begins with the question most programs skip: what does this event need to feel like that no competitor can replicate.
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A CEO owns the business result. The team executing the event optimizes for logistics. Marketing owns the narrative. The agency owns the floor plan. The gap between what the event needs to accomplish and what the team running it is focused on widens quietly, usually for months, until it surfaces in a debrief no one has time to act on. Gianna closes that gap. She operates at both levels simultaneously: strategic lead for the executive, senior operator for the team on the ground.
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Dates slip. Scopes change. Decisions get made in meetings the CEO was not in. The program drifts from the company's priorities, and the final weeks become an exercise in damage control instead of leadership. Gianna's process is designed to prevent this. Decision frameworks, operating rhythms, and a clear sequence of checkpoints that hold the program to strategy from the first conversation to the day after the event closes.
Engagements at the inflection point.
Most companies come to Gianna when a program is being built, elevated, or staked on a single moment.
FROM ZERO
For founders and marketing leaders building a user conference or flagship event for the first time. Gianna defines the strategy, leads the inaugural program from inception through execution, and hands off to an in-house team once the foundation is built.
Engagements typically run six to twelve months, inclusive of one full event cycle. You leave with a first-edition program that reflects the company at its best, an operational blueprint the team can run for years, and a measurement framework that answers the pipeline question from day one.
BRAND ACTIVATIONS
For brands creating experiential moments designed to land in culture: product launches, tentpole programs, and category-defining partnerships.
Gianna shapes the creative brief, brokers the right collaborations across brands, talent, and venues, and runs the program end to end. Engagements typically run two to six months, structured around the moment itself. You leave with an activation audiences talk about, share, and remember as part of the brand rather than a marketing moment attached to it.
LEVEL UP
For companies with an existing program that has outgrown its current form. Gianna audits the program, identifies what is working and what is not, and rebuilds strategy and structure from there.
Engagements often include a fractional leadership role and typically run three to nine months, structured around the next event on the calendar. You leave with a program that performs at the level of the company's ambition, a team that has internalized the frameworks behind the change, and a bespoke Event Brand Playbook that makes every future program recognizable.
EXECUTIVE EXPERIENCES
For companies engaging senior audiences through curated, high-touch moments: CMO dinners, board-level summits, private leadership gatherings, and the invitations that shape how a company is perceived at the top of its market.
Gianna designs and leads the program end to end, including the hospitality layer most advisors do not touch. As a Court Master Sommelier with relationships across the top chefs, caterers, and gifting vendors in the industry, she shapes the wine, the food, and the gifts so that every element becomes a deliberate brand deposit. Select VIP social and private engagements are also available by inquiry. You leave with a moment people remember, talk about, and return to the next time they are invited.
Supporting Services
Speaking
Keynotes, panels, moderation, and leadership talks for industry stages, women's events, and executive audiences. Including celebrity event planner and TV appearances.
The Masterclass
Gianna's Event Strategy Masterclass, a self-paced course on the art of the room for event professionals, marketing teams, founders, and hosts. Also available for licensing to organizations training internal teams.
Strategic Consulting
Focused engagements for organizations seeking immediate direction or perspective. Hands-on, in-person workshops where Gianna teaches process through her frameworks and hands the team the foundational methodologies to keep building.
Event Audits
Structured reviews of an existing program or event portfolio. Gianna attends the event as an observer, assessing every element an attendee encounters, and delivers a written report with specific, prioritized recommendations for the next iteration. Available in advance of an event or onsite.