Million Dollar Corporate Event Strategy Masterclass
The strategy, taste, and execution behind unforgettable events.
The only corporate event training program created by a Fortune 500 event executive with more than twenty years at companies like Google, Amazon, and SoftBank. Everything Gianna has built across two decades, the frameworks, the judgment calls, the operational methodologies behind Google Cloud Next, Airtable's Leader's Forum, and hundreds of programs in between, is now available as a structured learning experience. This is not a generic events course. It is the actual playbook.
Great events require what Gianna calls an event unicorn: someone who can hold strategy, taste, and execution at once. This course is how that operator is made. It is designed for event professionals who are ready to stop guessing, marketing and GTM leaders with events in their remit, founders preparing to launch a flagship program, and anyone who has ever walked out of a great room and wondered exactly how it was made.
What's Inside the Course
Building Your Dream Career
CH. 01
How to build a career in events that grows with you, from first job to the work you actually want.
Event Strategy
CH. 02
The why before the how. How to align stakeholders, define success, and set the strategy every detail will follow.
Tactics for Planning Flawless Events
CH. 03
The order of operations behind every great event. How to stay proactive, not reactive, from kickoff to closeout.
Venue & Hotel Contract Negotiation
CH. 04
How to read every clause that matters, hold your ground on the right ones, and protect your program from the surprises planners learn the hard way.
Taking Events to the Next Level
CH. 05
The art of the priceless moment. How to surprise, delight, and build the unexpected into every event you touch.
Defining the Audience Journey
Agenda, content, and speakers. How to build a program with narrative arc and the moments an audience actually carries home.
CH. 06
Captivate Your Community
CH. 07
Engagement for live, virtual, and hybrid events. How to turn a single gathering into a community that lasts long after the lights come down.
Beyond Ballrooms
CH. 08
Venues and virtual platforms. How the right space sets the brand, the budget, and the way an attendee feels the moment they arrive.
Assembling Your Event Team
Stakeholders, agencies, and RFPs. How to play quarterback, hire the right partners, and be the client agencies do their best work for.
CH. 09
The Future of Events
CH. 10
Responsibility, inclusion, and community. Where the industry is headed and how to lead it.
The planner who gets remembered.
The planner who can zoom out to the business goal and zoom in to the table setting is the one whose events get remembered and whose career keeps growing. Most courses teach one of those skills. This one teaches both, in the order they come up in real engagements.
TESTIMONIALS
"Whether you are at the beginning of your event planning career and need a bit of guidance, or an experienced event professional in need of a refreshed approach, this course is for you. Gianna covers everything from event strategy to venue contract negotiations to connection with attendees on an emotional level. I cannot recommend this course enough."
Anne Counselman
COO and Co-Founder, Upstart
"A perfect continuation after reading The Art of Event Planning. Gianna continues to share her expertise using real life examples, guest speakers, and downloadable guides and checklists. A must-watch for those needing a refresher or perfect for those just starting out in the events industry."
Andrea Walters
Global Events Strategy Lead
SAP Ariba and SAP Fieldglass
"Gianna has a way of inspiring all those around her. The insights she has to share in this course will be extremely valuable. She is one of those rare individuals who is able to operate with excellence at both the very micro tactical level and the strategic level, seamlessly flowing back and forth between the two. She is an experience architect, and an artist encompassing all aspects of creativity and strategy which she has skillfully mastered."
Jenny Ng
Event Planning Director, National Co-Op Grocers
What enrollment includes.
The course at a glance, and what you walk away with.
5h
SELF-PACED
50
10
MODULES
CHAPTERS
10
30
TOOLS
EXERCISES
FORMAT
Self-paced and on demand. Each chapter runs approximately 35 minutes with three exercises you apply to a real event in progress.
CERTIFICATE
Certificate of completion included. Recognized by employers for learning and development reimbursement.
DOWNLOADS
Ten resources from Gianna's working library, including the Creative Brief Template, KPI Doc, Hotel Concession Cheat Sheet, and more.
GUARANTEE
30-day money-back guarantee. If the course does not change how you think about the work, the full investment is refunded.
What you walk away with.
A working plan for a real event
01
he exercises apply to an event you are working on now, not hypothetical scenarios. By the end, you have a real deliverable.
A library of tools you keep using
02
Ten downloadable resources built from Gianna's own working documents, the same templates and frameworks she uses on her engagements.
An eye for the decisions that matter
03
Ten downloadable resources built from Gianna's own working documents, the same templates and frameworks she uses on her engagements.
Who the course is built for.
Someone who has noticed, often without being able to name it, that most events fall short of what they could be. Someone who wants to understand why, and to learn how to make the ones they touch different.
Event and Marketing Professionals
Corporate event leaders, marketing and GTM teams with events in their remit, and agency talent moving from execution into strategy. Many employers reimburse the course through learning and development stipends.
Founders and Operators
Founders preparing to launch a flagship program for the first time, and operators inside fast-growing companies who have inherited the event function and need a real framework.
Hosts and Organizers
Nonprofit event leads, gala chairs, fundraising professionals, and the hosts behind private gatherings, dinners, weddings, and milestone celebrations where the standard matters and the budget is real.
The Ambitious Beginner
People starting a career in events who want to begin at a higher level than most. People who have been told they have a gift for hospitality and want to understand what that actually means professionally, and how to build something with it.
Frequently Asked Questions
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Anyone responsible for creating events or experiences that matter. Corporate event leaders, marketing and GTM teams, agency professionals, nonprofit organizers, hosts of private gatherings, founders building a first program, and people starting a career in events who want to begin at a higher level. The course has been completed by professionals at Google, Google Ventures, Amazon, Airtable, SAP, SoftBank, Four Seasons, Ritz Carlton, Iconiq Capital, and Broadcom, and is licensed for use in university hospitality programs.
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Most courses teach logistics. This one teaches judgment. It is the only corporate event training program created by a Fortune 500 event executive with more than twenty years at companies like Google, Amazon, and SoftBank, and it is built on the decisions that actually decide whether an event is remembered: the strategy behind it, the hospitality within it, and the measurement that makes it defensible afterward.
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The course is self-paced and on demand. Each chapter is approximately 35 minutes and includes three exercises. Most students complete the full course in approximately five hours. You can move as quickly or slowly as your schedule allows.
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Many can. Learning and development stipends are common, and a downloadable course outline for your manager is available on request. Organizational licensing for teams is also available. Inquire at gianna@gaudini.com.
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Yes. Thirty-day money-back guarantee. If the course does not change how you think about the work, the full investment is refunded.
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Yes. The course is available for licensing by organizations training marketing, event, PR, or hospitality teams at scale. Pricing, deployment, and optional custom modules are arranged directly with Gianna at gianna@gaudini.com.