“The Million Dollar Event Planning Master Class is an absolute masterpiece of event planning courses.
I’ve been certified in event planning and event strategy by multiple organizations but none of the certifications provided as much helpful information and resources as Gianna’s course. Whether you are at the beginning of your event planning career and need a bit of guidance/confidence, or an experienced event professional in need of a refreshed approach to event planning, this course is for you. Gianna covers everything from event strategy, venue contract negotiations to inclusion and connection to attendees on an emotional level in order to bring your event to the next level. I cannot recommend this course enough if you are looking to take your events and event planning career onto the highest level!”
- Karmen Jericevic, Principal Sales Development Representative at Endless Events
"Always keep learning" is one of the biggest pieces of advice I have learned in my planning career.
I was drawn to Gianna's course The Million Dollar Event Planning Master Class as there is always something new to learn. Although I have been a planner for many years, I picked up many tips. These lessons are broken into micro-learning lessons so you can learn each lesson in a few minutes followed by exercises/guides which are helpful with retention.
The course was very engaging, current, and relevant on ways to make our industry and events inclusive as possible.
~Jenny Ng, Event Planning Director, National Co-Op Grocers
“A perfect continuation after reading "The Art of Event Planning".
Gianna continues to share her expertise in a multi-faceted approach using real life examples, guest speakers, and providing downloadable guides and checklists. A must watch for those needing a refresher of specific event elements or perfect for those just starting out in the events industry.
“- Andrea Walters, Global Events Strategy Lead, SAP Ariba and SAP Fieldglass
“Hi Gianna, I signed up, and I'm going through your videos - super useful! Great to have this all laid out in a super clear structure and checklist!”
- Christian Miccio, Entrepreneur, Product Leadership Consultant and Advisor (former Google PM)
Go from planning events to architecting transformational business experiences that drive revenue and career advancement.
The Million Dollar Event Planning Master Class: The only corporate event training program created by a Fortune 500 event executive with 20+ years experience at Google, Amazon, and SoftBank. Transform your events from cost centers to strategic business drivers while accelerating your career to the executive level.
Inside you’ll have access to Gianna’s secret sauce learned from over two decades of corporate event experience, tools for planning memorable and impactful events, templates to use for planning and strategy, and exercises to test your knowledge. Certification for course completion is also available for organizations.
Course is also available to license for organizations. Inquire at gianna@gaudini.com.
Pro tip: Check and see if your company will cover the cost or part of the cost of the course as part of your “L&D education stipend” which many companies now provide to employees. If you need a downloadable course outline, reach out to gianna@gaudini.com.
“Gianna has a way of inspiring all those around her”
The insights she has to share in this course will be extremely valuable. Gianna is one of those rare individuals who is able to operate with excellence at both the very micro-tactical level and the strategic level, seamlessly flowing back and forth between the two, applying her unmatched expertise in events and experience. She is an experience architect, and an artist … encompassing all aspects of creativity and strategy which she has skillfully mastered. ”
- Anna Counselman,
COO & Co-Founder of Upstart
What You’ll Learn
10 Chapters, 50 Modules, 30 Exercises and 10 Downloads
Take a peek inside the Master Class
You can expect strategic, tactical, and creative planning strategies including:
How to find your niche and various career paths you can take as a corporate event planner
Strategic sourcing and contract negotiation
Navigating venues and virtual event platforms
How to drive engagement at live and virtual events
Setting KPI’s and measuring ROI
Content strategy and speaker sourcing
Best practices around leading a team
Budget saving strategies
Pro tactics and tools such as master event planning doc, work back timeline, RACI, and run of show
Creative and resourceful food and beverage planning
Building surprise and delight into your events
What the future of event holds including DEI, accessible, and sustainable event practices
What’s Included:
All lessons are pre-recorded and available on-demand so you can access them on your own time. Each lesson includes three exercises so you can practice the lessons and apply them to real scenarios that you will encounter in your event planning career.
Frequently Asked Questions
Who is this Master Class right for?
This course if right for:
Organizations (corporate, hotel, agency, etc) who want to train their marketing, PR, or event teams to be best in class event strategists, smarter at navigating working with agencies, budgeting, creating compelling content, and negotiating contractsl.
Individuals working in corporate events or hospitality, PR, marketing who want to up-level their planning to be more strategic, innovative and successful
Individuals wanting to start their own corporate event planning business
Universities interested in licensing the curriculum.
Anyone who has an interest in getting promoted to the next level of their event planning career, wants to manage teams more effectively or learn how to be more strategic and savvy at negotiating.
What types of exercises and lessons will there be?
Each module will have a 25 minute video lesson along with downloadable resources, templates, and exercises. Some examples include:
10 questions to Ask before Planning an Event
Creative Brief Template
KPI doc
Event Debrief Template
Gianna's Holy Grail for Successful Events
Speaker Sourcing Guidelines
Guide for virtual event platforms
Hotel Concession Request cheat sheet
Mini-RFP Template
Guide For Planning Sustainable Events
How much time should I set aside for the course?
This course is self-paced and on demand. Each Chapter is about 35 minutes in length and comes with 3 exercises for you to apply what you learn to real life scenarios so it can take as much time as you like. Typically we suggest setting aside 5 hours to complete all the lessons and exercises.