If you find yourself over budget, you either need to find ways to supplement that budget (ticket sales, sponsorships, donations) or find ways to shave budget.

If there’s one thing I’ve learned as both an executive event producer and a mother of a toddler, it’s that you should learn to accept that the unexpected is likely to occur, and often at the worst possible time.

Whether you are planning a major corporate event or a social dinner party, there is one question you need to ask yourself before you start planning: How do you want people to feel?

By setting a goal before you start planning an event, you can better prioritize your resources and end up more pleased with the results.

By putting yourself in your attendee’s shoes, you’ll not only be able to anticipate their needs, you’ll be able to strategically plan their journey through your event so they see / do and feel the things you want them to.

Themes aren’t always needed for events. But if your event does warrant a theme, it’s important that it resonates with the kind folks you’re catering to.

Women need events where they can access role models, support one another, and hear success stories specific to women.

People can’t focus on anything else if their basis needs aren’t being met, which means the food at your event has a direct effect on people’s experience.

How do you personalize the experience of your event? Get into the mind of your guests and what they want. Once you identify the experience you want to create you can use food and wine to create a memorable event!

When you’re planning an event, it is often times the little details that set the stage for what is coming next.

As event planners, we’re expected to write proposals at a relatively high frequency. Most vary from each other, but I’ve taken what I’ve learned along the way and improved my overall proposal strategy dramatically over the years.