Expect The Unexpected
As a professional corporate event planner with experience leading strategic events at Google, SoftBank Vision Fund, The CTO Forum, Airtable, tech startups and agencies, I have over twenty years of experience producing best in class content and events for some of the top brands in the world. So what makes a successful event strategy ? What are the secrets to executing a memorable event? How do you drive ROI for your brand and for attendees? Contact me to learn more about my formula for success via a consult: gianna@gaudini.com.
Whether you are putting on a corporate event or a social one, the key to a great event making it meaningful, personalized, and infusing it with surprising and delightful details. Want to read exclusive case studies from my career and access to my holy grail for event success? Check out my e course: Million Dollar Event Planning Career.
Identify Your Goals: Prioritize Your Planning
If you find yourself over budget, you either need to find ways to supplement that budget (ticket sales, sponsorships, donations) or find ways to shave budget.
If there’s one thing I’ve learned as both an executive event producer and a mother of a toddler, it’s that you should learn to accept that the unexpected is likely to occur, and often at the worst possible time.
Whether you are planning a major corporate event or a social dinner party, there is one question you need to ask yourself before you start planning: How do you want people to feel?
By setting a goal before you start planning an event, you can better prioritize your resources and end up more pleased with the results.
Make It An Experience: Know Your Audience
By putting yourself in your attendee’s shoes, you’ll not only be able to anticipate their needs, you’ll be able to strategically plan their journey through your event so they see / do and feel the things you want them to.
Themes aren’t always needed for events. But if your event does warrant a theme, it’s important that it resonates with the kind folks you’re catering to.
Women need events where they can access role models, support one another, and hear success stories specific to women.
Design The Details: Surprise and Delight
People can’t focus on anything else if their basis needs aren’t being met, which means the food at your event has a direct effect on people’s experience.
How do you personalize the experience of your event? Get into the mind of your guests and what they want. Once you identify the experience you want to create you can use food and wine to create a memorable event!
When you’re planning an event, it is often times the little details that set the stage for what is coming next.
As event planners, we’re expected to write proposals at a relatively high frequency. Most vary from each other, but I’ve taken what I’ve learned along the way and improved my overall proposal strategy dramatically over the years.