Strategic by design. Exceptional by delivery. Unforgettable by nature.

From Google to Startups: Building Events That Move Markets

I've led event strategy for some of the world's most influential brands—Google, AWS, Airtable, and SoftBank Vision Fund—where I built high-impact event portfolios that didn't just fill rooms, but drove business results as a core part of go-to-market strategy. I've orchestrated everything from intimate gatherings for global VIPs to 30,000-person conferences, always with the same focus: creating experiences that cut through the noise and deliver measurable impact.

Published Author & Industry Educator

I'm the author of The Art of Event Planning, an Amazon bestseller now featured in the curriculum at California State University, Lewis and Clark U, and the University of Missouri's Hospitality Management programs. I've also contributed to Harnessing Serendipity alongside industry leaders like Wynton Marsalis, Colin Cowie, and David Stark, sharing insights on strategic event planning. I also lead a certified Event Strategy Master Class to give you the tools and frameworks that uplevel your events and drive meaningful engagement and ROI.

Inspirational Speaker & Industry Advisor

As a sought-after speaker, I inspire audiences on creating exceptional experiences and teach event planners the critical skills of stress management and nervous system regulation, because you can't create magic when you're running on empty. I also serve as an advisor to event and hospitality companies, helping them scale and optimize their offerings and refine their market position.

What I Do Now

Today, I run a strategic event consulting practice helping companies stand out in a crowded market through next-level experiences. I work with brands of all sizes to:

• Audit and optimize event portfolios for maximum ROI and operational efficiency

• Build strategic frameworks that align events with business objectives

• Develop scalable processes and team operating structures that eliminate chaos and drive consistency

• Master high-stakes negotiations to stretch budgets further while getting more without compromising quality

• Create elevated experiences for VIP and community-building initiatives that strengthen brand reputation and ensure your business is unforgettable

I also teach event and marketing professionals how to think more strategically, negotiate like ninjas, and build best-in-class events that deliver results—not just applause. My online course brings these frameworks to event teams worldwide.

Whether you're building a world-class event program from scratch or elevating what already exists, I help you create experiences that don't just make an impression—they make an impact.

But wait there’s more:

Certified Interior Designer

Raised by a mother who owned her own interior design business, Chameleon Interiors, I grew up visiting the San Francisco Design Center showrooms and helping my mom select fabrics and furniture from the time I could barely walk. In 2016, I completed my Interior Design Certification from the Interior Design Institute. Since then, I have designed the interiors of hundreds of events in addition to personal projects.

Certified Sommelier

In October, 2010, after hundreds of hours of rigorous education and blind-tastings, I received my certification from the Court Master Sommeliers. My passion for wine led me to author the popular wine lifestyle blog, Decantress and allowed me to contribute as a guest sommelier and wine writer to Which Winery, Wine Country Wedding Magazine, Love &, Sonoma Weddings, Wine Country Destination Races. In addition, I’ve also designed the wine list for the successful SF wine bar, Noir Wine Bar for their 2013 launch.

Life Outside of Work

When I'm not designing world-class events, you'll find me living the experiences I love to create. I spend my time soaking up nature and running the trails of San Francisco, playing tennis and piano with my son Giacomo, and practicing meditation and yoga to stay grounded in a high-pressure industry. I'm a regular at our local farmers market, love cooking family dinners, and escape to Napa wine country with my husband, Garrett, whenever we can (it’s research after all!).

I'm equally passionate about attending exceptional experiences as I am about planning them, whether that's a live music performance, a thought-provoking art exhibit, or discovering something completely unexpected and I also travel monthly to explore and write about a unique hotel property that my audience might enjoy sourcing for an event.

I'm an optimist at my core and believe that mindset determines 90% of your success. If my work can inspire you to think bigger, create bolder, and build experiences that truly matter—then I've done my job.

As a business owner, I have carefully curated a list of my favorite service providers, vendors, personal items, and gift ideas over the years. I'm excited to share that I have partnered with some of my top recommended products and services to offer exclusive savings to my clients and readers.