Google Campus | Mountain View, California

2012

Technology sat at the epicenter of a major change in the auto industry. Digital channels and devices had upended traditional marketing models. The mechanics of vehicles themselves had become ever more digital and interactive, impacting everything from product design to vehicle maintenance. Keeping pace with the rapid change around them, Think Auto: Drive the Shift brought attention to what to do about this transformation. Drawing on automotive visionaries, trend trackers, and digital experts, the conversation centered on harnessing technology to reach emerging consumer segments, capturing demand, and leading companies through tomorrow's marketing shifts. The event itself featured playful nods to the auto industry, plenty of interactive demos, a surprise self-driving car experience, and "androidified" totes.