I am an Experience Architect: I reverse engineer event planning starting with the results you want to achieve rather than the tactics.

With my strategic methodology, I help companies do less work, but more impactful events. Finding the right timing, people, places, and opportunities yield better outcomes than guessing and doing more events less effectively.

Work with me, and I’ll move your event planning from complexity to simplicity. No matter what your goals, budget or unique needs are, I will engineer an experience that will deliver the results you want to achieve.

Corporate Event Services and Consulting:

What I Offer:

Event Strategy

I work with key stakeholders to develop your event strategy including the objectives, concept, program structure and production needs.

I optimize your investment with the design of an event experience with clear objectives that drive desired actions, and deliver results to the bottom line. I can help you define and plan your event strategy for different types of events and audience with a specialty in VIP, high-touch bespoke events, retreats and CEO/investor summits.

Event Portfolio Strategy, Audit and Design

If you have an event concept, but need help de-risking, or filling in the gaps, I audit your event/portfolio strategy to ensure you’re reaching the right altitude with your audience, creating the most optimized strategy and a memorable, curated experience your guests will never forget.

Team and Guest Experiences

I have a collection of experience ideas for team-building, engagement strategy and off-sites. I customize experiences thoughtfully engage your audience and create social glue. I source teambuilding experts, activities, formats and unique venues.

Current Event State Assessment

I will identify strengths, weaknesses, and opportunities within your current event portfolio and calendar including: 

• Competitive Analysis

• Identifying and analyzing your competitors event strategies and comparing strengths and weaknesses.

• Measurement and Optimization - establishing core measurable objectives and KPIs, analyzing the data in real time to adjust the strategy as necessary, gaining alignment, and communicating results.  

Talent Management, Event Workstream Resourcing Review and Optimization 

Events impact almost every area of your marketing team.  I will support your in building a scalable structure designed with clear roles and responsibilities with handoff points defined. She can also support sourcing external agencies and freelancers to scale your internal team.

• Need a temporary event leader for a project or to cover a team member on leave? I can “pinch hit” and lead a team or a program from inception through completion.

• I can manage external and internal talent for your run of show and provide white glove, VIP service they require.

Program Theme and Content

I can work with you to develop the overall program agenda, key themes and topics. This may also include:

• Building unique experiences and event formats that engage your attendees in unique ways

• Speaker and talent recommendations and sourcing

• Technical direction and show management

• Content development and project management

Food/Wine Planning, Client Hospitality, Style/Decor

As a certified sommelier and interior designer, I will create the most memorable and unique food/wine and environments that are unique and build lasting brand deposits. Customers are loyal to brands who show appreciation and I specialize in curating the most unique and tasteful experiences for discerning customers, investors and executives.

• Interested in a celebrity chef dinner or an immersive dining experience? I specialize in sourcing the top chefs, caterers and restaurants that will set your brand apart from the competition and build brand love through memories your attendees will never forget.

• Do you need help sourcing gifts that are on-brand, on-budget, and relevant? I believe brands should never give swag for “swag sake” but that the right swag can help your guests remember your brand and the wonderful event you hosted them at if you are strategic about what you give them. I work with the best vendors in the industry and can negotiate great rates and unique items that won’t end up in the bin. I cna also design a gifting “‘experience” to make a gift into part of your event experience rather than a passive token of appreciation.

Event Operations

Seamless operational excellence should be a given (but sadly isn’t always). I run events like a product, taking into account: cost, schedule, and features and optimizing accordingly based on the client’s needs. I have deep experience running budgets and production timelines for intimate CEO Summits and 30,000 person conferences. I develop timelines and budgets to help you understand and optimize your event production and execution so you can focus on the other areas of the event.

Event Brand Playbook and Experiential Design

Be it customer community conferences, to white glove C-level/VIP events, retreats, president’s clubs, Customer Appreciation Events, I work with you to create an immersive, one-of-a-kind experience and standardizing what your brand stands for when it comes to events and experiences. Attendees should know from being at your event that it’s an event that only your company could produce.

I will develop your company’s bespoke “Event Brand Playbook” to build brand consistency as you scale. With these guidelines, your brand will be recognizable no matter what type of event you are producing and build affinity and word of mouth marketing.

Contract Negotiation, Venue/Vendor Sourcing and RFP Management

As a former purchasing manager and hotel contract negotiation specialist, I’ve saved my companies and clients hundreds of thousands of dollars through negotiation expertise. I will guarantee you the best rates and concessions plus successful clauses that will help reduce your risk and get the most for your budget. 

• I can run the venue RFP process for your venue selection, saving you hundreds of hours on your search for the perfect fit for your brand and activation.

• I led Google’s international Agency Days and have relationships with the best event agencies in the world. I develop RFP’s and the best agencies to fit your brand/budget and needs.

Event Team Staffing / Fractional Event Leader

Event teams often need to scale up to meet the needs of new events or busy seasons. I have extensive experience building successful event teams including Full-Time employees, Contingent Contractor event team members, and agency support. 

• I can help you recruit the roles you need for full time hires as well as seasonal or project-based events and can also manage the team on a project-base if needed.

• I can step in as a fractional Head of Events to lead your team and make executive-level decisions.

Onsite Event Auditing

I will attend your event as though I am an attendee and take notes on all aspects of your event and then deliver a report to help you improve and optimize your future iterations of the event.

Coaching and Executive Coaching

I offer customized individual coaching or group training programs to teach your teams how to think strategically about events and as an ongoing resource. My intent is to help my clients and their teams be successful. 

For executives who don’t have an in-house Event Leader, I can offer advice and coaching on event strategy and execution.

Business Advising

I’m a trusted advisor to event / tech startups and large brands alike. Having worked for some of the top brands in the world like Google and AWS, the largest VC in the world (SoftBank Vision Fund) and startups like Airtable, I can advise on event go to market strategy and evaluate product roadmap, make introductions and support organic PR. 

Custom Services:

Don’t see exactly what you’re looking for here?  Let’s chat!  Every company has different needs so there is no such thing as a one size fits all approach.

inquire about pricing & schedule